Festivals

Whether you are organising, catering for, or retailing at a festival or sporting event this year, we have everything you need from participants ‘t-shirts and marshals’ hi-vis, to merchandise opportunities including t shirts & tote bags.

As a merchandise printing company, we always share all the benefits and opportunities that merchandise can bring with our clients. We also share how selling this merchandise can increase the earnings of producing any type of event, which is a huge effort.

But, on the consumers (or attendee / participant) side, these are the main reasons they purchase merchandise and can represent a huge opportunity for your event.

Good memories:

It’s no secret that nostalgia sells. We all buy souvenirs from particular occasions that we attend as a way of remembering this event or festival. Aligning your marketing strategies to draw on your potential customer’s emotions and feelings has proven to be a successful, long-term strategy – especially if you’re aiming at engaging with millennials. Plus, we all know that millennials love festivals.

“It’s about trying to go back to a time where things were different. When things are uncertain in the present time, looking backwards is a comforting thing for people to do.”
Helping to generate nostalgic feelings in people is one of the greatest things that you can do for your customer’s happiness. As Jane Austen wrote in Pride and Prejudice:

“Think only of the past as its remembrance gives you pleasure.”

To show off:

It’s a well-known truth that a large number of people like to brag when they achieve a certain goal; it almost becomes a milestone celebration. Attending the event of their dreams, whether it’s an annual thing or if it’s the one and only time they’ll ever be attending, most people will want to celebrate this with some form of a memento which says that they were there. This is one of the main reasons that you’ll see so many pictures on social media of a particular festival.

People love to share these pictures and let their friends and the world know that they were part of this excellent time. It’s a matter of status, you’re a part of this select group who attended that particular festival in that particular year.

People always post their status’ on social media site to increase their status within their social groups or communities. They are also more likely to upload pictures of themselves wearing the merchandise that they bought from that particular event as well. This means that your event merchandise can gather some sort of a following as people are sharing their pictures of you wearing this clothing with their friends and family and this will help you gain more exposure through social media.

Another huge benefit of this is that the picture which is being shared will most likely stay on social media for years and it will be remembered on the anniversary of the event. If you’re selling merchandise at the same event the following year, you can also offer a different design and turn your festival merchandise into collector’s items.

The feeling of belonging:

People love nothing more than to feel like they’re part of a bigger picture; we love to be part of a group where we can identify ourselves. Having a sense of belonging is an incredibly common feeling as it means that we’ve been accepted as a member of something. There is a popular saying which goes “Birds of a feather flock together” and as we gather life experiences this is definitely the case.

If we go back to the nostalgia effect, getting printed merchandise helps us to show off the group that we belong to and helps us to identify ourselves to others.

Don’t just do what everyone else is doing, try and push the boat out a little bit or think outside the box. If you know everyone will be selling t shirts, why not opt to sell hoodies instead?

Standing out is a good thing, and being unique and offering something a little different can really help bump up your sales.

Prices Exclude VAT At Standard Rate.